Lavish Living

“Pleasure was the color of the time.”
― Harold Clurman

The 1920's in America are characterized by an economic boom after the conclusion of the first World War. The boom caused an increase in money held by Americans which in turn increased demand for items previously considered luxurious. Advertising finds new prominence in mass media and is able to spread mass consumerism to places that were previously untouched. As items were previously considered a luxury become commonplace, the wealthy need new ways to show their dominance in their society. In the Great Gatsby, author F. Scott Fitzgerald shows the over-the-top lengths the rich resort to in order to retain and add to their prominence in society,
Nick observes a "corp of caterers" (40) emerging from Gatsby's house carrying the most lavish dishes imaginable around the house and yard. The house itself is "gaudy" (40) with obvious, ornate showings of wealth that attract people from all walks of life. East and Westsiders alike mingle and take part in the excessive celebrations hosted by Gatsby. The host himself is described as a "character" who watches his guest from a distance. He sees them enjoying his food and alcohol and admiring the fantastic surroundings without interaction. Gatsby enjoys the fame and admiration that comes with hosting lavish parties, yet he chooses to miss many of the opportunities and connections for further social advancement that his guest could provide him. His focus is seemingly on impressing his guests and encouraging the spread of rumors about himself to spread his influence in a more unconventional way.

https://www.youtube.com/watch?v=bJ8Kq1wucsk